Concepedia

Yi‐Ching Hsieh

YH

9

Publications

1.1K

Citations

9

H-Index

2002

Active since

Affiliations

National Central University(Current)

Soochow University

National Tsing Hua University

Ming Chuan University

National Taiwan University

Yi‐Ching Hsieh is an author at National Central University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorInteractive MarketingCommunicationBusiness StrategyDigital MarketingCustomer Satisfaction

Publications per year

2002–2022

9

Publications

9

The challenge for multichannel services: Cross-channel free-riding behavior

Hung-Chang Chiu, Yi‐Ching Hsieh, Jinshyang Roan et al. · Electronic Commerce Research and Applications · 2010 · 294 citations

Interactive Marketing, Management, Consumer Research +7

Post-adoption switching behavior for online service substitutes: A perspective of the push–pull–mooring framework

Jung‐Kuei Hsieh, Yi‐Ching Hsieh, Hung-Chang Chiu et al. · Computers in Human Behavior · 2012 · 280 citations

Electronic Marketplace, Online Customer Behavior, Innovation Adoption +11

Exploring the disseminating behaviors of eWOM marketing: persuasion in online video

Jung‐Kuei Hsieh, Yi‐Ching Hsieh, Yu-Chien Tang · Electronic Commerce Research · 2012 · 172 citations

Online Customer Behavior, Advertising, Ewom Marketing +11

Website quality and customer's behavioural intention: an exploratory study of the role of information asymmetry

Hung-Chang Chiu, Yi‐Ching Hsieh, Ching-Yi Kao · Total Quality Management & Business Excellence · 2005 · 127 citations

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

Chin‐Ching Yin, Hung-Chang Chiu, Yi‐Ching Hsieh et al. · Journal of Retailing and Consumer Services · 2022 · 86 citations

Customer Experience, Customer Satisfaction, Buying Behavior +11

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