Concepedia

Jung‐Kuei Hsieh

JH

18

Publications

1.4K

Citations

16

H-Index

2006

Active since

Affiliations

National Taipei University(Current)

National Central University

National Tsing Hua University

Indian Institute of Management Lucknow

Soochow University

Jung‐Kuei Hsieh is an author at National Taipei University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingCommunicationConsumer BehaviorCustomer SatisfactionBusinessConsumer EngagementSocial Influence

Publications per year

2006–2024

18

Publications

18

The challenge for multichannel services: Cross-channel free-riding behavior

Hung-Chang Chiu, Yi‐Ching Hsieh, Jinshyang Roan et al. · Electronic Commerce Research and Applications · 2010 · 294 citations

Interactive Marketing, Management, Consumer Research +7

Post-adoption switching behavior for online service substitutes: A perspective of the push–pull–mooring framework

Jung‐Kuei Hsieh, Yi‐Ching Hsieh, Hung-Chang Chiu et al. · Computers in Human Behavior · 2012 · 280 citations

Electronic Marketplace, Online Customer Behavior, Innovation Adoption +11

Exploring the disseminating behaviors of eWOM marketing: persuasion in online video

Jung‐Kuei Hsieh, Yi‐Ching Hsieh, Yu-Chien Tang · Electronic Commerce Research · 2012 · 172 citations

Online Customer Behavior, Advertising, Ewom Marketing +11

Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal

Sushant Kumar, Aarushi Jain, Jung‐Kuei Hsieh · Journal of Retailing and Consumer Services · 2021 · 162 citations

Customer Satisfaction, Consumer Research, Apps Aesthetics +16

The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory

Jung‐Kuei Hsieh · Journal of Retailing and Consumer Services · 2023 · 73 citations

Social Identity, Behavioral Sciences, Behavioral Decision Making +15

Rows per page

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