Yu-Chien Tang

Publications

194

Citations

H-Index

2012

Active since

Affiliations

National Yang Ming Chiao Tung University(Current)

Yu-Chien Tang is an author at National Yang Ming Chiao Tung University specializing in consumer engagement, digital marketing, and interactive marketing.

ORCID

Top concepts

MarketingManagementPersuasionAdvertisingCommunicationConsumer ResearchDigital MarketingConsumer EngagementInteractive MarketingMarketing Communication

Publications per year

2012–2022

Publications

Exploring the disseminating behaviors of eWOM marketing: persuasion in online video

Jung‐Kuei Hsieh, Yi‐Ching Hsieh, Yu-Chien Tang · Electronic Commerce Research · 2012 · 172 citations

Online Customer Behavior, Advertising, Ewom Marketing +11

Urokinase-type Plasminogen Activator Resulting from Endometrial Carcinogenesis Enhances Tumor Invasion and Correlates with Poor Outcome of Endometrial Carcinoma Patients

Chia‐Yen Huang, Ming‐Cheng Chang, Wei-Yun Huang et al. · Scientific Reports · 2015 · 12 citations · Full text

NYCU_TWD@LT-EDI-ACL2022: Ensemble Models with VADER and Contrastive Learning for Detecting Signs of Depression from Social Media

Wei‐Yao Wang, Yu-Chien Tang, Weiwei Du et al. · 2022 · 10 citations · Full text

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