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The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory

Social IdentityBehavioral SciencesBehavioral Decision MakingInterpersonal CommunicationSocial BehaviorSocial PsychologyCue Consistency TheorySocial CognitionSocial InfluenceApplied Social PsychologyCommunicationSocial Identity TheoryArtsConformityPersuasionSocial SciencesInfluence ModelMulti-sns Use