Publication | Closed Access
Post-adoption switching behavior for online service substitutes: A perspective of the push–pull–mooring framework
280
Citations
59
References
2012
Year
Electronic MarketplaceOnline Customer BehaviorInnovation AdoptionInteractive MarketingUser AcceptanceManagementConsumer ResearchBusinessOnline Service SubstitutesService CompetitionConsumer BehaviorTechnology AdoptionPush–pull–mooring FrameworkMarketing
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