Chin‐Ching Yin - Concepedia

Author

Chin‐Ching Yin

Also Known As

Chin-Ching Yin, Chin‐Ching Yin

Publications

143

Citations

H-Index

Concepts

All Affiliations

Chin‐Ching Yin is an author at National Central University specializing in marketing, management, and consumer research.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	118
2	Business	2	2	100
3	Social Sciences	1	1	18
4	Behavioral Sciences	1	1	18
5	Communication	1	1	18

Chin‐Ching Yin

Publications

128

Citations

H-Index

Page 1

	Year	Citations
How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior Chin‐Ching Yin, Hung-Chang Chiu, Yi‐Ching Hsieh, Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionBuying BehaviorPurchase BehaviorOmnichannel Retailing	2022	86
(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness Chin‐Ching Yin, Yi-Ching Hsieh, Hung-Chang Chiu, European Journal of Marketing Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer Study	2021	18
Telling an authentic story by aligning with your product type and price Chin‐Ching Yin, Yun-Chia Tang, Hung-Chang Chiu, Journal of Business Research AdvertisingProduct TypeInteractive MarketingMarket AnalysisManagement	2023	14
Find me here: share store information through check-in Chin‐Ching Yin, Yun-Chia Tang, Yi-Ching Hsieh, Journal of Research in Interactive Marketing	2021	10

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