Concepedia

Chin‐Ching Yin

CY

4

Publications

128

Citations

4

H-Index

2021

Active since

Affiliations

National Central University(Current)

National Tsing Hua University

National Taipei University of Technology

Tunghai University

Chin‐Ching Yin is an author at National Central University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionInteractive MarketingPsychologyAdvertisingCommunication

Publications per year

2021–2023

4

Publications

4

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

Chin‐Ching Yin, Hung-Chang Chiu, Yi‐Ching Hsieh et al. · Journal of Retailing and Consumer Services · 2022 · 86 citations

Customer Experience, Customer Satisfaction, Buying Behavior +11

(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness

Chin‐Ching Yin, Yi-Ching Hsieh, Hung-Chang Chiu et al. · European Journal of Marketing · 2021 · 18 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +23

Telling an authentic story by aligning with your product type and price

Chin‐Ching Yin, Yun-Chia Tang, Hung-Chang Chiu et al. · Journal of Business Research · 2023 · 14 citations

Advertising, Product Type, Interactive Marketing +9

Find me here: share store information through check-in

Chin‐Ching Yin, Yun-Chia Tang, Yi-Ching Hsieh et al. · Journal of Research in Interactive Marketing · 2021 · 10 citations

Rows per page

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