Yun-Chia Tang is an author at Tunghai University specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchArtsTrustFintechBusinessPersuasionCommunicationBrand Management
Publications per year
2021–2023
3
3
Jung‐Kuei Hsieh, Sushant Kumar, Yun-Chia Tang et al. · Electronic Commerce Research and Applications · 2023 · 34 citations
Influencer Studies, Majority Influence, Societal Influence +12
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Chin‐Ching Yin, Yun-Chia Tang, Yi-Ching Hsieh et al. · Journal of Research in Interactive Marketing · 2021 · 10 citations
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