Li‐Wei Wu

Satisfaction, inertia, and customer loyalty in the varying levels of the zone of tolerance and alternative attractiveness

Li‐Wei Wu · Journal of Services Marketing · 2011 · 137 citations

Business, Marketing, Marketing Management +8

Customer retention and cross-buying in the banking industry: An integration of service attributes, satisfaction and trust

Tsung-Chi Liu, Li‐Wei Wu · Journal of Financial Services Marketing · 2007 · 135 citations

Business, Marketing, Marketing Management +14

Customer loyalty and the role of relationship length

Chung‐Yu Wang, Li‐Wei Wu · Managing Service Quality · 2012 · 111 citations

Business, Marketing, Marketing Management +11

Influencers on Social Media as References: Understanding the Importance of Parasocial Relationships

Bo-chiuan Su, Li‐Wei Wu, Yevvon-Yi-Chi Chang et al. · Sustainability · 2021 · 92 citations · Full text

Social Sciences, Communication, Marketing +17

Knowledge sharing and knowledge effectiveness: learning orientation and co-production in the contingency model of tacit knowledge

Li‐Wei Wu, Jwu‐Rong Lin · Journal of Business and Industrial Marketing · 2013 · 70 citations

Management, Knowledge Management, Organization Studies +10