Bo-chiuan Su

An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective

Alok Gupta, Bo-chiuan Su, Zhiping Walter · International Journal of Electronic Commerce · 2004 · 312 citations

Customer Satisfaction, Percent Tendency, Behavioral Decision Making +21

Facebook C2C social commerce: A study of online impulse buying

Victor Chen, Bo-chiuan Su, Andree E. Widjaja · Decision Support Systems · 2016 · 274 citations

Online Customer Behavior, Social Media, Business-to-business Research +13

Risk profile and consumer shopping behavior in electronic and traditional channels

Alok Gupta, Bo-chiuan Su, Zhiping Walter · Decision Support Systems · 2003 · 158 citations

Behavioral Decision Making, Digital Marketing, Consumer Study +16

Influencers on Social Media as References: Understanding the Importance of Parasocial Relationships

Bo-chiuan Su, Li‐Wei Wu, Yevvon-Yi-Chi Chang et al. · Sustainability · 2021 · 81 citations · Full text

Consumer Research, Social Influence, Communication +22

Characteristics of Consumer Search On-Line: How Much Do We Search?

Bo-chiuan Su · International Journal of Electronic Commerce · 2008 · 63 citations

Customer Satisfaction, Digital Marketing, Consumer Study +17