7
Publications
219
Citations
7
H-Index
2009
Active since
Anurag Pant is an author at Indiana University South Bend specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingArtsBusinessPsychologyAdvertising
Publications per year
2009–2021
7
7
All for one but does one strategy work for all?
Yi‐Ching Hsieh, Jinshyang Roan, Anurag Pant et al. · Managing Service Quality · 2012 · 65 citations
Customer Experience, Customer Satisfaction, Strategy Work +28
Yuan‐Shuh Lii, Charles S. Chien, Anurag Pant et al. · Journal of Applied Social Psychology · 2013 · 34 citations
Service Provider, Customer Satisfaction, Consumer Research +22
Hung-Chang Chiu, Anurag Pant, Yi-Ching Hsieh et al. · European Journal of Marketing · 2014 · 28 citations
Digital Marketing, Online Communication, Consumer Research +22
Rows per page
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