Monle Lee - Concepedia

Author

Monle Lee

Indiana University South Bend

Also Known As

Mon-Le Lee, Monle Lee

Publications

1.9K

Citations

H-Index

Concepts

All Affiliations

Indiana University South Bend National Tsing Hua University National Central University Indiana University Feng Chia University

About

Monle Lee is an author at Indiana University South Bend specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	886
2	Arts	3	3	54
3	Education	2	2	130
4	Language Studies	1	1	51
5	Law	1	1	11

Monle Lee

Publications

1.8K

Citations

H-Index

Page 1

	Year	Citations
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm Yuan‐Shuh Lii, Monle Lee Journal of Business Ethics Reputation InteractConsumer Decision MakingRight LeadsConsumer StudyReputation Management	2011	652
Relationship marketing and consumer switching behavior Hung-Chang Chiu, Yi-Ching Hsieh, Yu‐Chuan Li, Journal of Business Research Relationship MarketingManagementConsumer ResearchConsumer BehaviorMarketing	2005	332
The Determinants of Email Receivers’ Disseminating Behaviors on the Internet Hung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Journal of Advertising Research	2007	209
Mission Possible: Do School Mission Statements Work? James H. Davis, John A. Ruhe, Monle Lee, Journal of Business Ethics Mission PossibleEducational PolicyEducationEducational AdministrationEducational Leadership	2006	105
A Cross-Cultural Application of a Theoretical Model of Business Ethics: Bridging the Gap between Theory and Data John F. Cherry, Monle Lee, Charles S. Chien Journal of Business Ethics	2003	69
All for one but does one strategy work for all? Yi‐Ching Hsieh, Jinshyang Roan, Anurag Pant, Managing Service Quality Customer ExperienceCustomer SatisfactionStrategy WorkGame TheoryConsumer Research	2012	65
The joint effects of compensation frames and price levels on service recovery of online pricing error Yuan‐Shuh Lii, Monle Lee Managing Service Quality Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer Research	2012	57
Do Colors Change Realities in Online Shopping? Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, Journal of Interactive Marketing	2017	54
Individualism and collectivism in Taiwan Abbas J. Ali, Yi‐Ching Hsieh, Monle Lee, Cross Cultural Management An International Journal East Asian StudiesMixed Enter PrisesOrganizational CultureHuman Resource ManagementCultural Studies	2005	51
The challenges of long‐distance relationships: the effects of psychological distance between service provider and consumer on the efforts to recover from service failure Yuan‐Shuh Lii, Charles S. Chien, Anurag Pant, Journal of Applied Social Psychology Service ProviderCustomer SatisfactionConsumer ResearchOnline Customer BehaviorSocial Sciences	2013	34

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