Concepedia

Monle Lee

ML

22

Publications

1.8K

Citations

16

H-Index

1999

Active since

Affiliations

Indiana University South Bend(Current)

National Tsing Hua University

National Central University

Indiana University

Feng Chia University

Monle Lee is an author at Indiana University South Bend specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionInteractive MarketingCultureCommunicationDigital Marketing

Publications per year

1999–2017

22

Publications

22

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Yuan‐Shuh Lii, Monle Lee · Journal of Business Ethics · 2011 · 652 citations

Reputation Interact, Consumer Decision Making, Right Leads +14

Relationship marketing and consumer switching behavior

Hung-Chang Chiu, Yi-Ching Hsieh, Yu‐Chuan Li et al. · Journal of Business Research · 2005 · 332 citations

Relationship Marketing, Management, Consumer Research +2

The Determinants of Email Receivers’ Disseminating Behaviors on the Internet

Hung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao et al. · Journal of Advertising Research · 2007 · 209 citations

Mission Possible: Do School Mission Statements Work?

James H. Davis, John A. Ruhe, Monle Lee et al. · Journal of Business Ethics · 2006 · 105 citations

Mission Possible, Educational Policy, Education +5

A Cross-Cultural Application of a Theoretical Model of Business Ethics: Bridging the Gap between Theory and Data

John F. Cherry, Monle Lee, Charles S. Chien · Journal of Business Ethics · 2003 · 69 citations

Rows per page

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