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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Reputation InteractConsumer Decision MakingRight LeadsConsumer StudyReputation ManagementManagementConsumer ResearchCorporate ResponsesBusinessConsumer BehaviorCorporate Social ResponsibilityBusiness StrategyDoing WellCorporate Social PerformanceMarketingConsumer AttitudeSocial Responsibility