Concepedia
Statistics
Publications
12
Citations
1.2K
H-Index
11
Active since
2009
Affiliations
Feng Chia University(Current)
Indiana University South Bend
Yuan‐Shuh Lii is an author at Feng Chia University specializing in marketing, consumer behavior, and business.
Publications per year
2009–2018
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Yuan‐Shuh Lii, Monle Lee · Journal of Business Ethics · 2011 · 661 citations
Management, Marketing, Marketing Management +12
Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations
Yuan‐Shuh Lii, Kuang‐Wen Wu, May-Ching Ding · Corporate Social Responsibility and Environmental Management · 2011 · 135 citations
Management, Marketing, Marketing Management +13
Internet differential pricing: Effects on consumer price perception, emotions, and behavioral responses
Yuan‐Shuh Lii, Erin Sy · Computers in Human Behavior · 2009 · 93 citations
Business, Economics, Marketing +15
Handling online service recovery: Effects of perceived justice on online games
May-Ching Ding, Yuan‐Shuh Lii · Telematics and Informatics · 2016 · 73 citations
Management, Organizational Behavior, Social Psychology +12
The joint effects of compensation frames and price levels on service recovery of online pricing error
Yuan‐Shuh Lii, Monle Lee · Managing Service Quality · 2012 · 58 citations
Business, Marketing, Marketing Management +17
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