Cause Branding

Cause Branding is a strategic marketing approach within nonprofit marketing that aligns an organization’s identity and messaging with a specific social cause, distinguishing it from general branding by integrating mission-driven values into the brand’s core to foster public engagement and support.

Publications

1.7K

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Nonprofit Marketing

Children

Brand-cause CongruenceCause AdvertisingCause Campaign DesignCause PositioningCause-brand FitCause-linked BrandingCause-related Message FramingConsumer Support IntentionsDonor IntentionsNarrative Branding

Publications

To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Joëlle Vanhamme, Adam Lindgreen, Jon Reast et al. · Journal of Business Ethics · 2011 · 233 citations · Full text

Management, Marketing, Marketing Management +14

Causes and effects.

Carol L Cone, Mark Feldman, Alison T DaSilva · Harvard business review · 2003 · 190 citations

Public Affairs, Organizational Behavior, Strategic Management +16

The Impact of Cause Branding on Consumer Reactions to Products: Does Product/Cause 'Fit' Really Matter?

R.P. Hamiln, Tim Wilson · Journal of Marketing Management · 2004 · 136 citations

Business, Marketing, Marketing Management +17

Marlen Demetriou, Ioanna Papasolomou, Demetris Vrontis · Journal of Brand Management · 2009 · 135 citations

Management, Marketing, Marketing Management +16

Winning the story wars: why those who tell--and live--the best stories will rule the future

Choice Reviews Online · 2013 · 100 citations

Business, Communication, Marketing +15

1–5 of 26

Authors

MD
Marlen Demetriou
Intercollege, Cyprus
2 publications · 146 citations
2
h-index
LA
Lisa Ann Richey
Roskilde University, Denmark
2 publications · 143 citations
2
h-index
IP
Ioanna Papasolomou
University of Nicosia, Cyprus
2 publications · 146 citations
2
h-index
SP
Stefano Ponte
Copenhagen Business School, Denmark
2 publications · 143 citations
2
h-index
IG
Iñaki García Arrizabalaga
Universidad de Deusto, Spain
1 publications · 26 citations
1
h-index

1–5 of 52

Institutions

1–8 of 35

Venues

International Journal of Nonprofit and Voluntary Sector Marketing
2 publications · 128 citations
2
h-index
Journal of Brand Management
2 publications · 154 citations
2
h-index
Third World Quarterly
2 publications · 143 citations
2
h-index
International Review on Public and Nonprofit Marketing
2 publications · 36 citations
2
h-index
International Journal of Hospitality Management
1 publications · 30 citations
1
h-index

1–5