Concepedia

Cause Advertising

Cause Advertising is a strategic marketing communication approach that belongs to the genus of cause-related branding initiatives, distinguished by its specific focus on promoting a brand through advertising campaigns designed to advance a social cause while simultaneously achieving commercial objectives.

46

Publications

3.8K

Citations

100

Authors

73

Institutions

Publications per year

2017–2026

12

Variants

Cause-related Advertising

Parents

Publications

46

The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

Michael J. Barone, Anthony D. Miyazaki, Kimberly A. Taylor · Journal of the Academy of Marketing Science · 2000 · 954 citations

, , +16

Consumer response to retailer use of cause-related marketing: Is more fit better?

Michael J. Barone, Andrew T. Norman, Anthony D. Miyazaki · Journal of Retailing · 2007 · 457 citations

, , +13

To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Joëlle Vanhamme, Adam Lindgreen, Jon Reast et al. · Journal of Business Ethics · 2011 · 233 citations · Full text

, , +14

Cause-related marketing: More buck than bang?

Matthew Berglind, Cheryl Nakata · Business Horizons · 2005 · 208 citations

, , +10

THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising

Nigel Kenneth Pope, Kevin E. Voges, Mark Brown · Journal of Advertising · 2004 · 151 citations

, , +17

1–5 of 46

Authors

100

  1. CC
    Chun‐Tuan Chang

    National Sun Yat-sen University, Taiwan

    3 publications · 104 citations

    3

    h-index

  2. HJ
    Herbert Jack Rotfeld

    Auburn University, United States

    2 publications · 36 citations

    2

    h-index

  3. YM
    Yishay Mansour

    Tel Aviv University, Israel

    2 publications · 68 citations

    2

    h-index

  4. AB
    Avrim Blum

    Carnegie Mellon University, United States

    2 publications · 68 citations

    2

    h-index

  5. MB
    Maria-Florina Balcan

    Carnegie Mellon University, United States

    2 publications · 68 citations

    2

    h-index

1–5 of 100

Institutions

73

  1. National Sun Yat-sen University

    Kaohsiung City, Taiwan

    3 h-index

    6 publications

    168 citations

  2. Florida International University

    Miami, United States

    2 h-index

    2 publications

    1.4K citations

  3. University of Lethbridge

    Lethbridge, Canada

    2 h-index

    2 publications

    115 citations

  4. Indian School of Business

    Hyderabad, India

    2 h-index

    2 publications

    115 citations

  5. Auburn University

    Auburn, United States

    2 h-index

    2 publications

    36 citations

  6. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    5 publications

    162 citations

  7. University of Wisconsin–Madison

    Madison, United States

    2 h-index

    3 publications

    170 citations

  8. Tel Aviv University

    Tel Aviv, Israel

    1 h-index

    1 publications

    42 citations

1–8 of 73

Venues

  1. International Journal of Advertising

    IJA · 6 publications · 241 citations

    6

    h-index

  2. Journal of Consumer Marketing

    3 publications · 54 citations

    3

    h-index

  3. 3

    h-index

  4. Journal of Business Ethics

    3 publications · 363 citations

    3

    h-index

  5. Journal of Promotion Management

    JPM · 2 publications · 170 citations

    2

    h-index

1–5