Concepedia
Statistics
Publications
37
Citations
4.3K
H-Index
32
Active since
1996
Affiliations
University of Illinois Chicago(Current)
University of North Carolina at Greensboro
Suffolk University
Lehigh University
San Francisco State University
Cheryl Nakata is an author at University of Illinois Chicago specializing in management, innovation, and marketing.
Publications per year
1996–2024
The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research
K. Sivakumar, Cheryl Nakata · Journal of International Business Studies · 2001 · 530 citations
Humanities, Communication, Cross-cultural Management +9
National Culture and New Product Development: An Integrative Review
Cheryl Nakata, K. Sivakumar · Journal of Marketing · 1996 · 491 citations
Management, Marketing, Marketing Management +15
Cheryl Nakata, K. Sivakumar · Journal of Marketing · 1996 · 267 citations
Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture
Cheryl Nakata, K. Sivakumar · Journal of the Academy of Marketing Science · 2001 · 266 citations
Business, Marketing, Marketing Management +14
Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model
Cheryl Nakata, Kelly Weidner · Journal of Product Innovation Management · 2011 · 243 citations
Management, Innovation Management, Marketing +17
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