The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research

Culture's Consequences: International Differences in Work-Related Values.

Arndt Sorge, Geert Hofstede · Administrative Science Quarterly · 1983 · 15.2K citations

Management, Cultural Studies, Organizational Behavior +13

The Effect of National Culture on the Choice of Entry Mode

Bruce Kogut, Harbir Singh · Journal of International Business Studies · 1988 · 6.2K citations · Full text

Humanities, International Management, Culture +7

The Confucius connection: From cultural roots to economic growth

Geert Hofstede, Michael Harris Bond · Organizational Dynamics · 1988 · 4.4K citations

Social Sciences, Cultural Studies, Economics +16

Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality

Niraj Dawar, Philip M. Parker · Journal of Marketing · 1994 · 1.1K citations

Business, Marketing, Marketing Management +14

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

Jan‐Benedict E.M. Steenkamp, Frenkel Ter Hofstede, Michel Wedel · Journal of Marketing · 1999 · 1K citations

Business, Marketing, Marketing Management +6