Concepedia
Statistics
Publications
30
Citations
3.5K
H-Index
24
Active since
1996
Affiliations
Lehigh University(Current)
University of Illinois Chicago
Vellore Institute of Technology University
National Institute of Technology Tiruchirappalli
University of New Haven
K. Sivakumar is an author at Lehigh University specializing in management, business, and international business.
Publications per year
1996–2023
The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research
K. Sivakumar, Cheryl Nakata · Journal of International Business Studies · 2001 · 530 citations
Humanities, Communication, Cross-cultural Management +9
National Culture and New Product Development: An Integrative Review
Cheryl Nakata, K. Sivakumar · Journal of Marketing · 1996 · 491 citations
Management, Marketing, Marketing Management +15
International market entry mode strategies of manufacturing firms and service firms
Ikechi Ekeledo, K. Sivakumar · International Marketing Review · 2004 · 326 citations
Business, International Business, International Management +17
Foreign Market Entry Mode Choice of Service Firms: A Contingency Perspective
Ikechi Ekeledo, K. Sivakumar · Journal of the Academy of Marketing Science · 1998 · 283 citations
Business, International Business, International Management +16
Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture
Cheryl Nakata, K. Sivakumar · Journal of the Academy of Marketing Science · 2001 · 266 citations
Business, Marketing, Marketing Management +14
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