Concepedia

Chun‐Tuan Chang

CC

35

Publications

3.5K

Citations

27

H-Index

2007

Active since

Affiliations

National Sun Yat-sen University(Current)

Nanjing University

National Kaohsiung University of Applied Sciences

Chang Jung Christian University

National Kaohsiung University of Science and Technology

Chun‐Tuan Chang is an author at National Sun Yat-sen University specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementAdvertisingPersuasionConsumer BehaviorMarketing CommunicationCommunicationSocial SciencesAdvertising Effectiveness

Publications per year

2007–2023

35

Publications

35

The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress

Yu‐Kang Lee, Chun‐Tuan Chang, You Lin et al. · Computers in Human Behavior · 2013 · 1K citations

Engineering, Mobile Interaction, Smartphone Usage +16

WHO GIVES WHAT TO CHARITY? CHARACTERISTICS AFFECTING DONATION BEHAVIOR

Yu‐Kang Lee, Chun‐Tuan Chang · Social Behavior and Personality An International Journal · 2007 · 223 citations · Full text

Behavioral Sciences, Philanthropy, Prosocial Behavior +12

Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal<sup>1</sup>

Chun‐Tuan Chang, Yu‐Kang Lee · Journal of Applied Social Psychology · 2009 · 201 citations

Social Psychology, Consumer Research, Social Marketing +20

To donate or not to donate? Product characteristics and framing effects of cause‐related marketing on consumer purchase behavior

Chun‐Tuan Chang · Psychology and Marketing · 2008 · 194 citations

Consumer Motivation, Consumer Study, Consumer Research +23

Guilt appeals in cause-related marketing

Chun‐Tuan Chang · International Journal of Advertising · 2011 · 171 citations

Customer Satisfaction, Guilt Appeal, Behavioral Decision Making +19

Rows per page

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