Concepedia

Yu‐Kang Lee

YL

17

Publications

2K

Citations

14

H-Index

2007

Active since

Affiliations

National Sun Yat-sen University(Current)

National Kaohsiung University of Science and Technology

Chang Jung Christian University

Yu‐Kang Lee is an author at National Sun Yat-sen University specializing in social sciences, consumer research, and marketing.

Top concepts

Social SciencesConsumer ResearchMarketingManagementPersuasionAdvertisingSocial InfluenceConsumer BehaviorBehavioral ScienceCommunication

Publications per year

2007–2023

17

Publications

17

The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress

Yu‐Kang Lee, Chun‐Tuan Chang, You Lin et al. · Computers in Human Behavior · 2013 · 1K citations

Engineering, Mobile Interaction, Smartphone Usage +16

WHO GIVES WHAT TO CHARITY? CHARACTERISTICS AFFECTING DONATION BEHAVIOR

Yu‐Kang Lee, Chun‐Tuan Chang · Social Behavior and Personality An International Journal · 2007 · 223 citations · Full text

Behavioral Sciences, Philanthropy, Prosocial Behavior +12

Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal<sup>1</sup>

Chun‐Tuan Chang, Yu‐Kang Lee · Journal of Applied Social Psychology · 2009 · 201 citations

Social Psychology, Consumer Research, Social Marketing +20

Effects of message framing, vividness congruency and statistical framing on responses to charity advertising

Chun‐Tuan Chang, Yu‐Kang Lee · International Journal of Advertising · 2010 · 151 citations

Targeted Advertising, Social Marketing, Consumer Research +16

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control

Zhao‐Hong Cheng, Chun‐Tuan Chang, Yu‐Kang Lee · Review of Managerial Science · 2018 · 81 citations

Behavioral Sciences, Green Marketing, Consumer Skepticism +13

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