Zhao‐Hong Cheng

The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress

Yu‐Kang Lee, Chun‐Tuan Chang, You Lin et al. · Computers in Human Behavior · 2013 · 1K citations

Engineering, Mobile Interaction, Smartphone Usage +16

Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing

Chun‐Tuan Chang, Zhao‐Hong Cheng · Journal of Business Ethics · 2014 · 135 citations

Marketing, Behavioral Sciences, Consumer Decision Making +11

The importance of CSR in forming customer–company identification and long-term loyalty

Min‐Hsin Huang, Zhao‐Hong Cheng, I-Chun Chen · Journal of Services Marketing · 2017 · 98 citations

Customer Satisfaction, Consumer Research, Service Quality +20

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control

Zhao‐Hong Cheng, Chun‐Tuan Chang, Yu‐Kang Lee · Review of Managerial Science · 2018 · 81 citations

Behavioral Sciences, Green Marketing, Consumer Skepticism +13

Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control

Hsiao‐Ching Lee, Chun‐Tuan Chang, Zhao‐Hong Cheng et al. · Food Quality and Preference · 2017 · 73 citations

Food Choice, Nutrition, Organic Label +10