Concepedia
Statistics
Publications
13
Citations
1.6K
H-Index
12
Active since
2011
Affiliations
National Sun Yat-sen University(Current)
Chang Jung Christian University
National Kaohsiung University of Science and Technology
National Kaohsiung University of Applied Sciences
Zhao‐Hong Cheng is an author at National Sun Yat-sen University specializing in marketing, marketing management, and business.
Publications per year
2011–2023
The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress
Yu‐Kang Lee, Chun‐Tuan Chang, You Lin et al. · Computers in Human Behavior · 2013 · 1K citations
Social Sciences, Psychology, Social Psychology +15
Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing
Chun‐Tuan Chang, Zhao‐Hong Cheng · Journal of Business Ethics · 2014 · 137 citations · Full text
Business, Marketing, Marketing Management +13
The importance of CSR in forming customer–company identification and long-term loyalty
Min‐Hsin Huang, Zhao‐Hong Cheng, I-Chun Chen · Journal of Services Marketing · 2017 · 101 citations
Management, Marketing, Marketing Management +14
Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control
Zhao‐Hong Cheng, Chun‐Tuan Chang, Yu‐Kang Lee · Review of Managerial Science · 2018 · 85 citations
Business, Marketing, Consumer Behavior +16
Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control
Hsiao‐Ching Lee, Chun‐Tuan Chang, Zhao‐Hong Cheng et al. · Food Quality and Preference · 2017 · 74 citations
Agriculture, Nutrition, Nutritional Sciences +15
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