Concepedia

Cause Positioning

Cause Positioning is a strategic branding framework that distinguishes a brand by aligning it with a specific social or environmental cause, thereby establishing a unique market identity through purpose-driven differentiation.

2

Publications

46

Citations

5

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

2

1–2 of 2

Authors

5

  1. MD
    Marlen Demetriou

    Intercollege, Cyprus

    1 publications · 11 citations

    1

    h-index

  2. IP
    Ioanna Papasolomou

    University of Nicosia, Cyprus

    1 publications · 11 citations

    1

    h-index

  3. TA
    Tyson Ang

    Texas A&M University – Central Texas, United States

    1 publications · 35 citations

    1

    h-index

  4. RL
    Ru‐Shiun Liou

    University of Tampa, United States

    1 publications · 35 citations

    1

    h-index

  5. SW
    Shuqin Wei

    Marshall University, United States

    1 publications · 35 citations

    1

    h-index

1–5 of 5

Institutions

3

  1. Marshall University

    Huntington, United States

    1 h-index

    2 publications

    70 citations

  2. Intercollege

    Nicosia, Cyprus

    1 h-index

    2 publications

    22 citations

  3. University of Tampa

    Tampa, United States

    1 h-index

    1 publications

    35 citations

1–3 of 3

Venues

  1. 1

    h-index

  2. Journal of Business Research

    JBR · 1 publications · 35 citations

    1

    h-index

1–2