Consumer Support Intentions

Consumer Support Intentions is a psychological construct that denotes a consumer’s predisposition to engage in favorable behaviors toward a brand as a result of its cause-related marketing initiatives, distinguished from general purchase intentions by its specific association with socially responsible brand actions.

Publications

3.7K

Citations

162

Authors

104

Institutions

Publications per year

2017–2026

Parents

Cause Branding

Publications

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Sankar Sen, CB Bhattacharya · Journal of Marketing Research · 2001 · 455 citations · Full text

Business, Marketing, Marketing Management +11

Choice of Cause in Cause-Related Marketing

Stefanie Robinson, Caglar Irmak, Satish Jayachandran · Journal of Marketing · 2012 · 333 citations

Business, Marketing, Marketing Management +15

Belief in a Just World: Consumer Intentions and Behaviors toward Ethical Products

Katherine White, Rhiannon MacDonnell Mesler, John Ellard · Journal of Marketing · 2011 · 272 citations

Business, Marketing, Social Psychology +16

Investigating the role of social presence dimensions and information support on consumers’ trust and shopping intentions

Cuiqing Jiang, Rao Muhammad Rashid, Jianfei Wang · Journal of Retailing and Consumer Services · 2019 · 198 citations

Business, Marketing, Marketing Management +17

Impact of social commerce constructs and social support on social commerce intentions

Zaryab Sheikh, Yezheng Liu, Tahir Islam et al. · Information Technology and People · 2019 · 194 citations

Business, Information Systems, Marketing +17

1–5 of 54

Authors

162

JK
Joon Kyoung Kim
University of South Carolina, United States
3 publications · 140 citations
3
h-index
HO
Holly Overton
University of South Carolina, United States
2 publications · 55 citations
2
h-index
KA
Khalid Alharbi
University of South Carolina, United States
2 publications · 112 citations
2
h-index
TI
Tahir Islam
Tongji University, China
2 publications · 247 citations
2
h-index
JL
Jingyun Li
China University of Mining and Technology, China
1 publications · 13 citations
1
h-index

1–5 of 162

Institutions

104

1–8 of 104

Venues

Journal of Retailing and Consumer Services
2 publications · 231 citations
2
h-index
International Journal of Advertising
IJA · 2 publications · 142 citations
2
h-index
Marketing Intelligence & Planning
2 publications · 89 citations
2
h-index
Journal of Marketing
JM · 2 publications · 605 citations
2
h-index
Behavioral Sciences
1 publications · 17 citations
2
h-index

1–5