Concepedia

Holly Overton

HO

16

Publications

516

Citations

14

H-Index

2018

Active since

Affiliations

University of South Carolina(Current)

Pennsylvania State University

University of Rhode Island

Washington and Lee University

Park University

Holly Overton is an author at University of South Carolina specializing in management, marketing, and corporate social responsibility.

Top concepts

ManagementMarketingCorporate Social ResponsibilityArtsSocial ResponsibilityCommunicationConsumer ResearchSocial SciencesSocial InfluenceSocial Marketing

Publications per year

2018–2023

16

Publications

16

Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses

Joon Kyoung Kim, Holly Overton, Nandini Bhalla et al. · Public Relations Review · 2019 · 137 citations · Full text

Sport Participation, Arts, Public Relations +11

Examining consumer attitudes toward CSR and CSA messages

Holly Overton, Joon Kyoung Kim, Nanlan Zhang et al. · Public Relations Review · 2021 · 66 citations · Full text

Customer Satisfaction, Consumer Study, Management +6

Testing the viability of emotions and issue involvement as predictors of CSA response behaviors

Holly Overton, Minhee Choi, Jane Long Weatherred et al. · Journal of Applied Communication Research · 2020 · 61 citations

Affective Variable, Empathy, Affective Neuroscience +28

Examining public perceptions of CSR in sport

Joon Kyoung Kim, Holly Overton, Kevin Hull et al. · Corporate Communications An International Journal · 2018 · 26 citations

Consumer Study, Social Marketing, Brand Strategy +23

Predicting public support: applying theory to prosocial behaviors

Brooke W. McKeever, Robert McKeever, Geah Pressgrove et al. · Journal of Communication Management · 2019 · 24 citations

Stops Model, Social Psychology, Education +19

Rows per page

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