Concepedia

Cause-linked Branding

Cause-Linked Brand remarksing is a strategic brand management approach that belongs to the genus of cause-related marketing strategies, distinguished by its specific differentiation through the integration of a brand’s identity with a social or charitable cause to enhance brand equity and consumer engagement.

16

Publications

846

Citations

29

Authors

16

Institutions

Publications per year

2017–2026

2

Parents

Publications

16

A Text Mining-Based Review of Cause-Related Marketing Literature

João Guerreiro, Paulo Rita, Duarte Trigueiros · Journal of Business Ethics · 2015 · 165 citations

, , +14

Cause-related marketing: Building the corporate image while supporting worthwhile causes

Marlen Demetriou, Ioanna Papasolomou, Demetris Vrontis · Journal of Brand Management · 2009 · 135 citations

, , +16

Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective

Saroja Subrahmanyan · Journal of Product & Brand Management · 2004 · 91 citations

, , +17

Buying into development? Brand Aid forms of cause-related marketing

Stefano Ponte, Lisa Ann Richey · Third World Quarterly · 2014 · 85 citations · Full text

, , +11

Brand Spirit: How Cause‐Related Marketing Builds Brands

Journal of Consumer Marketing · 2000 · 81 citations

, , +13

1–5 of 16

Authors

29

  1. LA
    Lisa Ann Richey

    Roskilde University, Denmark

    3 publications · 153 citations

    3

    h-index

  2. SP
    Stefano Ponte

    Copenhagen Business School, Denmark

    3 publications · 153 citations

    3

    h-index

  3. IP
    Ioanna Papasolomou

    University of Nicosia, Cyprus

    2 publications · 146 citations

    2

    h-index

  4. MD
    Marlen Demetriou

    Intercollege, Cyprus

    2 publications · 146 citations

    2

    h-index

  5. IB
    Ilaria Baghi

    University of Modena and Reggio Emilia, Italy

    1 publications · 21 citations

    1

    h-index

1–5 of 29

Institutions

16

  1. Roskilde University

    Roskilde, Denmark

    3 h-index

    3 publications

    153 citations

  2. Danish Institute for International Studies

    Copenhagen, Denmark

    2 h-index

    2 publications

    68 citations

  3. Dartmouth College

    Hanover, United States

    1 h-index

    2 publications

    88 citations

  4. Royal Holloway University of London

    Egham, United Kingdom

    1 h-index

    1 publications

    53 citations

  5. City, University of London

    London, United Kingdom

    1 h-index

    1 publications

    53 citations

  6. Danish Institute for Human Rights

    Copenhagen, Denmark

    1 h-index

    1 publications

    58 citations

  7. Copenhagen Business School

    Copenhagen, Denmark

    1 h-index

    1 publications

    85 citations

  8. Intercollege

    Nicosia, Cyprus

    1 h-index

    2 publications

    22 citations

1–8 of 16

Venues

  1. 3

    h-index

  2. Third World Quarterly

    2 publications · 143 citations

    2

    h-index

  3. Journal of Brand Management

    2 publications · 146 citations

    2

    h-index

  4. Journal of Advertising Research

    JAR · 1 publications · 44 citations

    1

    h-index

  5. Journal of Business Ethics

    1 publications · 165 citations

    1

    h-index

1–5