Concepedia

João Guerreiro

JG

26

Publications

3K

Citations

23

H-Index

2015

Active since

Affiliations

Iscte – Instituto Universitário de Lisboa(Current)

Universidade Nova de Lisboa

Sejong University

University of Macau

João Guerreiro is an author at Iscte – Instituto Universitário de Lisboa specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorUser ExperienceInteractive MarketingEngineeringCommunicationDigital Marketing

Publications per year

2015–2023

26

Publications

26

20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach

Sandra María Correia Loureiro, João Guerreiro, Faizan Ali · Tourism Management · 2019 · 597 citations

Engineering, Virtual Reality, Extended Reality +11

Artificial intelligence in business: State of the art and future research agenda

Sandra María Correia Loureiro, João Guerreiro, Iis Tussyadiah · Journal of Business Research · 2020 · 472 citations

Artificial Intelligence, Engineering, Business Intelligence +8

Understanding the use of Virtual Reality in Marketing: A text mining-based review

Sandra María Correia Loureiro, João Guerreiro, Sara Eloy et al. · Journal of Business Research · 2018 · 302 citations

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +12

Past, present, and future of pro-environmental behavior in tourism and hospitality: a text-mining approach

Sandra María Correia Loureiro, João Guerreiro, Heesup Han · Journal of Sustainable Tourism · 2021 · 180 citations · Full text

Tourism Management, Environmental Impact Assessment, Environmental Psychology +17

A Text Mining-Based Review of Cause-Related Marketing Literature

João Guerreiro, Paulo Rita, Duarte Trigueiros · Journal of Business Ethics · 2015 · 161 citations

Marketing Analytics, Business Intelligence, Digital Marketing +6

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