Concepedia
Statistics
Publications
1
Citations
136
H-Index
Active since
2004
R.P. Hamiln is an author specializing in marketing strategy, heuristics, and marketing management.
Publications per year
2004–2004
The Impact of Cause Branding on Consumer Reactions to Products: Does Product/Cause 'Fit' Really Matter?
R.P. Hamiln, Tim Wilson · Journal of Marketing Management · 2004 · 136 citations
Business, Marketing, Marketing Management +17
1–1 of 1