Concepedia
Statistics
Publications
1
Citations
275
H-Index
Active since
2010
Stephen Herskovitz is an author specializing in narrative studies, narrative branding, and brand narrative design.
Publications per year
2010–2010
The essential brand persona: storytelling and branding
Stephen Herskovitz, Malcolm Crystal · Journal of Business Strategy · 2010 · 275 citations
Business, Marketing, Marketing Management +15
1–1 of 1