Concepedia
Statistics
Publications
1
Citations
275
H-Index
Active since
2010
Malcolm Crystal is an author specializing in brand meaning-making, brand image, and emotional needs.
Publications per year
2010–2010
The essential brand persona: storytelling and branding
Stephen Herskovitz, Malcolm Crystal · Journal of Business Strategy · 2010 · 275 citations
Business, Marketing, Marketing Management +15
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