Concepedia

Customer Purchase Behavior Analysis

Customer Purchase Behavior Analysis is a systematic analytical framework within sales analytics that identifies, models, and interprets patterns, determinants, and dynamics of individual and collective customer purchasing decisions over time to inform strategic sales and marketing interventions.

297

Publications

17.2K

Citations

796

Authors

411

Institutions

Publications per year

2017–2026

155

Parents

Publications

297

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

Donald R. Lichtenstein, Minette E. Drumwright, Bridgette M. Braig · Journal of Marketing · 2004 · 1.6K citations

, , +12

Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

Kathleen Seiders, Glenn B. Voss, Dhruv Grewal et al. · Journal of Marketing · 2005 · 933 citations

, , +14

The influence of C2C communications in online brand communities on customer purchase behavior

Mavis Adjei, Stephanie Noble, Charles H. Noble · Journal of the Academy of Marketing Science · 2009 · 558 citations

, , +16

Industrial Purchasing: An Empirical Exploration of the Buyclass Framework

Erin Anderson, Wujin Chu, Barton A. Weitz · Journal of Marketing · 1987 · 414 citations

, , +13

Customer Profitability in a Supply Chain

Rakesh Niraj, Mahendra Gupta, Chakravarthi Narasimhan · Journal of Marketing · 2001 · 330 citations

, , +12

1–5 of 297

Authors

796

  1. FV
    Florian von Wangenheim

    ETH Zurich, Switzerland

    4 publications · 440 citations

    4

    h-index

  2. BJ
    Bruno Jacobs

    Erasmus University Rotterdam, Netherlands

    3 publications · 180 citations

    3

    h-index

  3. KN
    Katherine N. Lemon

    Boston College, United States

    3 publications · 169 citations

    3

    h-index

  4. RG
    Riccardo Guidotti

    University of Pisa, Italy

    3 publications · 80 citations

    3

    h-index

  5. DC
    David C. Schmittlein

    University of Pennsylvania, United States

    3 publications · 302 citations

    3

    h-index

1–5 of 796

Institutions

411

  1. University of Pennsylvania

    Philadelphia, United States

    6 h-index

    6 publications

    869 citations

  2. Universitas Patria Artha

    Makassar, Indonesia

    4 h-index

    8 publications

    294 citations

  3. Boston College

    Boston, United States

    4 h-index

    5 publications

    1.1K citations

  4. Georgia State University

    Atlanta, United States

    4 h-index

    9 publications

    625 citations

  5. Atal Bihari Vajpayee Indian Institute of Information Technology and Management

    Gwalior, India

    3 h-index

    6 publications

    128 citations

  6. Nottingham Trent University

    Nottingham, United Kingdom

    3 h-index

    3 publications

    172 citations

  7. Michigan State University

    East Lansing, United States

    3 h-index

    4 publications

    322 citations

  8. Emory University

    Atlanta, United States

    3 h-index

    3 publications

    221 citations

1–8 of 411

Venues

  1. Journal of Marketing Research

    14 publications · 984 citations

    13

    h-index

  2. Journal of Marketing

    JM · 10 publications · 4.1K citations

    10

    h-index

  3. Marketing Science

    6 publications · 647 citations

    6

    h-index

  4. SSRN Electronic Journal

    Repository · 6 publications · 169 citations

    6

    h-index

  5. Journal of Business Research

    JBR · 5 publications · 228 citations

    5

    h-index

1–5