Sales Analytics

Sales Analytics is a systematic process within sales management that employs quantitative methods and data-driven techniques to analyze sales performance, forecast trends, and optimize sales strategies by transforming raw sales data into actionable insights.

455

Publications

23K

Citations

1.1K

Authors

527

Institutions

Publications per year

2017–2026

198

Authors

1.1K

  1. CL
    Chi-Jie Lu

    Fu Jen Catholic University, Taiwan

    7 publications · 388 citations

    7

    h-index

  2. JT
    John T. Mentzer

    University of Tennessee at Knoxville, United States

    7 publications · 636 citations

    7

    h-index

  3. RK
    R.J. Kuo

    National Taiwan University of Science and Technology, Taiwan

    4 publications · 263 citations

    4

    h-index

  4. JH
    Johannes Habel

    University of Houston, United States

    4 publications · 505 citations

    4

    h-index

  5. MP
    Maria Petrescu

    Nova Southeastern University, United States

    3 publications · 150 citations

    4

    h-index

1–5 of 1.1K

Venues

  1. Journal of Personal Selling and Sales Management

    JPSSM · 17 publications · 1.2K citations

    15

    h-index

  2. Journal of Marketing Research

    18 publications · 746 citations

    15

    h-index

  3. Industrial Marketing Management

    16 publications · 1.7K citations

    14

    h-index

  4. International Journal of Forecasting

    12 publications · 895 citations

    12

    h-index

  5. Expert Systems with Applications

    9 publications · 664 citations

    9

    h-index

1–5