Concepedia

Sales Conversion Analysis

Sales Conversion Analysis is a sales analytics method that quantifies the efficiency of transforming leads or prospects into customers by measuring conversion rates across defined stages of the sales funnel.

15

Publications

925

Citations

25

Authors

21

Institutions

Publications per year

2017–2026

10

Parents

Publications

15

Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

Xiao Liu, Dokyun Lee, Kannan Srinivasan · Journal of Marketing Research · 2019 · 180 citations

, , +16

Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Dominique M. Hanssens, Koen Pauwels, Shuba Srinivasan et al. · Marketing Science · 2014 · 120 citations · Full text

, , +13

Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms

Yudiyanto Joko Purnomo · Journal of Contemporary Administration and Management (ADMAN) · 2023 · 115 citations · Full text

, , +14

Effect of Live Chat on Traffic‐to‐Sales Conversion: Evidence from an Online Marketplace

Haoyan Sun, Jianqing Chen, Ming Fan · Production and Operations Management · 2020 · 105 citations

, , +14

An examination of retail website design and conversion rate

William C. McDowell, Rachel Wilson, Charles Owen Kile · Journal of Business Research · 2016 · 99 citations

, , +14

1–5 of 15

Authors

25

  1. KS
    Kannan Srinivasan

    Carnegie Mellon University, United States

    2 publications · 221 citations

    2

    h-index

  2. DL
    Dokyun Lee

    Boston University, United States

    2 publications · 221 citations

    2

    h-index

  3. MF
    Ming Fan

    University of Washington, United States

    1 publications · 105 citations

    1

    h-index

  4. JR
    James R. Downing

    St. Jude Children's Research Hospital, United States

    1 publications · 21 citations

    1

    h-index

  5. AP
    Ashutosh Patil

    University of Missouri, United States

    1 publications · 17 citations

    1

    h-index

1–5 of 25

Institutions

21

  1. Pennsylvania State University

    State College, United States

    2 h-index

    2 publications

    120 citations

  2. Shanghai Jiao Tong University

    Shanghai, China

    2 h-index

    8 publications

    217 citations

  3. University of Washington

    Seattle, United States

    1 h-index

    1 publications

    105 citations

  4. Middle Tennessee State University

    Murfreesboro, United States

    1 h-index

    1 publications

    99 citations

  5. Cleveland State University

    Cleveland, United States

    1 h-index

    1 publications

    17 citations

  6. Belmont University

    Nashville, United States

    1 h-index

    1 publications

    99 citations

  7. Iowa State University

    Ames, United States

    1 h-index

    1 publications

    17 citations

  8. Boston University

    Boston, United States

    1 h-index

    1 publications

    120 citations

1–8 of 21

Venues

  1. Journal of Travel Research

    JTR · 2 publications · 98 citations

    2

    h-index

  2. Journal of Business Research

    JBR · 2 publications · 116 citations

    2

    h-index

  3. IOP Conference Series Materials Science and Engineering

    Conference · 1 publications · 22 citations

    1

    h-index

  4. Global Business Review

    1 publications · 11 citations

    1

    h-index

  5. Marketing Science

    1 publications · 120 citations

    1

    h-index

1–5