Concepedia

Cross-buying Behavior

Cross-Buying Behavior is a customer purchasing pattern in which a consumer acquires multiple products or services from different categories or business units within the same firm, distinguished from related behaviors by its focus on intra-organizational diversification of purchases rather than repeat buying within a single product line.

46

Publications

2.5K

Citations

109

Authors

75

Institutions

Publications per year

2017–2026

18

Parents

Publications

46

The impact of satisfaction and payment equity on cross-buying

Peter C. Verhoef, Philip Hans Franses, Janny Hoekstra · Journal of Retailing · 2001 · 274 citations

, , +6

Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth

Martin Mende, Ruth N. Bolton, Mary Jo Bitner · Journal of Marketing Research · 2012 · 201 citations

, , +16

Cross-buying in retailing: Drivers and consequences

V. Kumar, Mark S. George, Joseph Pancras · Journal of Retailing · 2008 · 179 citations

, , +10

Drivers of customers' cross‐buying intentions

Paul Valentin Ngobo · European Journal of Marketing · 2004 · 167 citations

, , +8

Cross-Selling the Right Product to the Right Customer at the Right Time

Shibo Li, Baohong Sun, Alan L. Montgomery · Journal of Marketing Research · 2011 · 151 citations

, , +17

1–5 of 46

Authors

109

  1. FV
    Florian von Wangenheim

    ETH Zurich, Switzerland

    4 publications · 193 citations

    4

    h-index

  2. KN
    Katherine N. Lemon

    Boston College, United States

    3 publications · 163 citations

    3

    h-index

  3. BT
    Brian Tung

    University of Newcastle Australia, Australia

    2 publications · 46 citations

    2

    h-index

  4. VK
    V. Kumar

    Georgia State University, United States

    2 publications · 268 citations

    2

    h-index

  5. SJ
    Shih-Ping Jeng

    National Taiwan Ocean University, Taiwan

    2 publications · 88 citations

    2

    h-index

1–5 of 109

Institutions

75

  1. Georgia State University

    Atlanta, United States

    3 h-index

    7 publications

    559 citations

  2. Karnavati University

    Gandhinagar, India

    2 h-index

    2 publications

    37 citations

  3. Tunghai University

    Taichung, Taiwan

    2 h-index

    2 publications

    51 citations

  4. Management Development Institute

    Gurgaon, India

    2 h-index

    2 publications

    30 citations

  5. National Cheng Kung University

    Tainan City, Taiwan

    2 h-index

    2 publications

    51 citations

  6. University of South Australia

    Adelaide, Australia

    2 h-index

    4 publications

    192 citations

  7. Boston College

    Boston, United States

    2 h-index

    2 publications

    151 citations

  8. University of Newcastle Australia

    Newcastle, Australia

    2 h-index

    4 publications

    92 citations

1–8 of 75

Venues

  1. Journal of Retailing and Consumer Services

    3 publications · 126 citations

    3

    h-index

  2. 3

    h-index

  3. International Journal of Bank Marketing

    3 publications · 39 citations

    3

    h-index

  4. Journal of Retailing

    3 publications · 477 citations

    3

    h-index

  5. Service Industries Journal

    3 publications · 114 citations

    3

    h-index

1–5