Paul Valentin Ngobo

What Drives Household Choice of Organic Products in Grocery Stores?

Paul Valentin Ngobo · Journal of Retailing · 2010 · 169 citations

Agriculture, Food Science, Marketing +12

Drivers of customers' cross‐buying intentions

Paul Valentin Ngobo · European Journal of Marketing · 2004 · 167 citations

Business, Marketing, Marketing Management +8

Is ‘Good’ governance good for business? A cross-national analysis of firms in African countries

Paul Valentin Ngobo, Maurice Fouda · Journal of World Business · 2011 · 126 citations

Management, Business Economics, Corporate Governance +11

The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework

Paul Valentin Ngobo · Journal of the Academy of Marketing Science · 2016 · 63 citations

Business, Marketing, Marketing Management +13

Drivers of upward and downward migration: An empirical investigation among theatregoers

Paul Valentin Ngobo · International Journal of Research in Marketing · 2005 · 32 citations

Social Sciences, Demography, Geography +5