Concepedia

Shih-Ping Jeng

SJ

Statistics

Publications

8

Citations

441

H-Index

8

Active since

2007

Affiliations

National Taiwan Ocean University(Current)

Fu Jen Catholic University

Chang Gung University

Shih-Ping Jeng is an author at National Taiwan Ocean University specializing in marketing management, business, and marketing.

Publications per year

2007–2018

8

Publications

8

The influences of airline brand credibility on consumer purchase intentions

Shih-Ping Jeng · Journal of Air Transport Management · 2016 · 121 citations

Business, Marketing, Marketing Management +14

PERSONALITY AND MOTIVATIONS FOR PLAYING ONLINE GAMES

Shih-Ping Jeng, Ching‐I Teng · Social Behavior and Personality An International Journal · 2008 · 107 citations · Full text

Social Sciences, Psychology, Social Psychology +12

Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories

Shih-Ping Jeng · Journal of Retailing and Consumer Services · 2017 · 77 citations

Business, Marketing, Marketing Management +17

The effect of corporate reputations on customer perceptions and cross-buying intentions

Shih-Ping Jeng · Service Industries Journal · 2010 · 52 citations

Business, Marketing, Marketing Management +14

Effects of corporate reputations, relationships and competing suppliers' marketing programmes on customers' cross-buying intentions

Shih-Ping Jeng · Service Industries Journal · 2007 · 36 citations

Business, Marketing, Marketing Management +9

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