Journal of Retailing and Consumer Services · 2017 · 77 citations · 48 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorRetail MarketingBrand AwarenessBrand EquityBrand ExperienceBrand LoyaltyConsumer TheoryRetail Consumer BehaviorBrand FamiliarityProduct Return ManagementProduct Return PoliciesPurchase Intent MeasurementPurchase Intention MeasurementPurchase Intention ModelingRetail Brand AwarenessRetailer Brand Management
48