Concepedia

Category Buying

Category Buying is a strategic retail procurement approach that involves managing the acquisition of a specific product category across suppliers and channels to optimize cost, assortment, and performance within the broader retail supply chain.

39

Publications

2.3K

Citations

92

Authors

49

Institutions

Publications per year

2017–2026

8

Parents

Children

Publications

39

Consumer Promotions and the Acceleration of Product Purchases

Scott A. Neslin, Caroline Henderson, John A. Quelch · Marketing Science · 1985 · 417 citations

, , +17

The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

Suman Basuroy, Murali K. Mantrala, Rockney G. Walters · Journal of Marketing · 2001 · 171 citations

, , +17

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

Katia Campo, Els Breugelmans · Journal of Interactive Marketing · 2015 · 134 citations · Full text

, , +17

Decision Criteria Used in Buying Different Categories of Products

Donald R. Lehmann, John O’Shaughnessy · Journal of Purchasing and Materials Management · 1982 · 123 citations

, , +13

The Role of Internal Reference Points in the Category Purchase Decision

David Bell, Randolph E. Bucklin · Journal of Consumer Research · 1999 · 120 citations

, , +15

1–5 of 39

Authors

92

  1. DB
    David Bell

    University of Pennsylvania, United States

    3 publications · 141 citations

    3

    h-index

  2. EB
    Els Breugelmans

    KU Leuven, Belgium

    2 publications · 175 citations

    2

    h-index

  3. KC
    Katia Campo

    KU Leuven, Belgium

    2 publications · 175 citations

    2

    h-index

  4. PM
    Peter M. Guadagni

    Massachusetts Institute of Technology, United States

    2 publications · 102 citations

    2

    h-index

  5. JR
    Jenni Romaniuk

    University of South Australia, Australia

    2 publications · 42 citations

    2

    h-index

1–5 of 92

Institutions

49

  1. University of South Australia

    Adelaide, Australia

    3 h-index

    8 publications

    185 citations

  2. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    4 publications

    338 citations

  3. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    3 publications

    328 citations

  4. NCI Information Systems (United States)

    Reston, United States

    2 h-index

    2 publications

    102 citations

  5. University of Georgia

    Athens, United States

    2 h-index

    2 publications

    127 citations

  6. KU Leuven

    Leuven, Belgium

    2 h-index

    6 publications

    432 citations

  7. New School

    New York, United States

    2 h-index

    2 publications

    102 citations

  8. Indiana University

    Bloomington, United States

    2 h-index

    2 publications

    248 citations

1–8 of 49

Venues

  1. Marketing Science

    4 publications · 581 citations

    4

    h-index

  2. Journal of Marketing

    JM · 3 publications · 270 citations

    3

    h-index

  3. Journal of Marketing Research

    3 publications · 130 citations

    3

    h-index

  4. Journal of Consumer Research

    JCR · 2 publications · 169 citations

    2

    h-index

  5. Journal of Business Research

    JBR · 2 publications · 59 citations

    2

    h-index

1–5