Category Lifecycle Management is a strategic framework within category buying that systematically guides the evolution of a product or service category through its distinct stages—introduction, growth, maturity, and decline—by aligning procurement, supplier, and market strategies to optimize value creation and competitive positioning over time.
3
Publications
57
Citations
7
Authors
6
Institutions
Publications per year
2017–2026
0
Parents
Publications
3
Regulatory focus as a determinant of brand value
Edwin Love, Mark Staton, Christopher N. Chapman et al. · Journal of Product & Brand Management · 2010 · 13 citations
1–3 of 3
Authors
7
- MS
1
h-index
- PHPhilip Harlow
1 publications · 10 citations
1
h-index
- CN
1
h-index
- EM
1
h-index
- RA
1
h-index
1–5 of 7
Institutions
6
University of Hawaii System
Honolulu, United States
1 h-index
1 publications
13 citations
University of Hawaiʻi at Mānoa
Honolulu, United States
1 h-index
1 publications
13 citations
Western Washington University
Bellingham, United States
1 h-index
1 publications
13 citations
Microsoft (United States)
Redmond, United States
1 h-index
1 publications
13 citations
Universidade Federal do Rio de Janeiro
Rio de Janeiro, Brazil
1 h-index
2 publications
68 citations
Skidmore College
Saratoga Springs, United States
1 h-index
1 publications
13 citations
1–6 of 6
Venues
- Journal of Purchasing and Supply Management
1 publications · 34 citations
1
h-index
- Journal of Product & Brand Management
1 publications · 13 citations
1
h-index
- Journal of Brand Management
1 publications · 10 citations
1
h-index
1–3