Concepedia

Erica Mina Okada

EM

Statistics

Publications

10

Citations

1.9K

H-Index

10

Active since

1998

Affiliations

University of Hawaiʻi at Mānoa(Current)

University of Washington

Erica Mina Okada is an author at University of Hawaiʻi at Mānoa specializing in behavioral economics, consumer theory, and marketing.

Publications per year

1998–2018

10

Publications

10

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

Erica Mina Okada · Journal of Marketing Research · 2005 · 1.1K citations

Social Sciences, Psychology, Social Psychology +14

Spending Time versus Spending Money

Erica Mina Okada, Stephen J. Hoch · Journal of Consumer Research · 2004 · 327 citations

Business, Economics, Behavioral Economics +15

Trade-ins, Mental Accounting, and Product Replacement Decisions

Erica Mina Okada · Journal of Consumer Research · 2001 · 237 citations

Business, Accounting, Marketing +16

Framing the “Green” alternative for environmentally conscious consumers

Erica Mina Okada, Eric L. Mais · Sustainability Accounting Management and Policy Journal · 2010 · 86 citations

Social Sciences, Marketing, Marketing Management +15

Upgrades and New Purchases

Erica Mina Okada · Journal of Marketing · 2006 · 73 citations

Management, Marketing, Marketing Management +8

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