Journal of Consumer Research · 2004 · 327 citations · 23 references
BusinessEconomicsBehavioral EconomicsBehavioral FinanceFinancial EconomicsBehavioral Decision-makingIntertemporal ChoiceOpportunity CostRisk AversionRisk PreferencesTime PreferencesBehavioral Investment DecisionsIntertemporal Choice Under RiskIntertemporal Risk PreferencesIntertemporal Trade-offsIntertemporal TradeoffsTemporal Trade-offsTime Preferences Under Uncertainty
We find systematic differences in the way that people spend time versus money. Ex post, people are able to more easily accommodate negative outcomes by adjusting the value of their temporal inputs. Ex ante, people are willing to spend more time for higher risk, higher return options whereas when spending money the pattern is reversed and the more standard pattern of increasing risk aversion is observed. Although accurate assessment of the opportunity costs of time is key to making good decisions, ambiguity in the value of time promotes accommodation and rationalization.
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A Theory of the Allocation of Time
Gary S. Becker · The Economic Journal · 1965 · 10.2K citations
Toward a positive theory of consumer choice
Richard H. Thaler · Journal of Economic Behavior & Organization · 1980 · 5.6K citations
Richard H. Thaler · Journal of Behavioral Decision Making · 1999 · 3.1K citations
Contingent weighting in judgment and choice.
Amos Tversky, Shmuel Sattath, Paul Slovic · Psychological Review · 1988 · 1.6K citations