Concepedia

Mark Staton

MS

Statistics

Publications

4

Citations

85

H-Index

4

Active since

2010

Affiliations

Western Washington University(Current)

Mark Staton is an author at Western Washington University specializing in business, consumer research, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchTrustBrandingBrand EquityBrand LoyaltyBrand Strategy

Publications per year

2010–2015

4

Publications

4

Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs

Mark Staton · Marketing Education Review · 2015 · 34 citations

Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty

Edwin Love, Mark Staton, Jeff Rotman · Marketing Letters · 2015 · 28 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +9

Regulatory focus as a determinant of brand value

Edwin Love, Mark Staton, Christopher N. Chapman et al. · Journal of Product & Brand Management · 2010 · 13 citations

Consumer Uncertainty, Consumer Study, Brand Strategy +16

Emotional Marketing: How Pride and Compassion Impact Preferences For Underdog and Top Dog Brands

Mark Staton, Neeru Paharia, Christopher Oveis · ACR North American Advances · 2012 · 10 citations

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