Concepedia

Category Analytics

Category Analytics is a scholarly methodological contribution that systematically examines consumer purchasing behaviors within a product category through data-driven techniques to inform strategic decision-making.

31

Publications

2.1K

Citations

73

Authors

35

Institutions

Publications per year

2017–2026

6

Parents

Publications

31

Overlap of Opinion Leadership across Consumer Product Categories

Charles W. King, John O. Summers · Journal of Marketing Research · 1970 · 336 citations

, , +7

An Empirical Study of Online Word of Mouth  as a Predictor for Multi-product Category e-Commerce Sales

Alanah Davis, Deepak Khazanchi · Electronic Markets · 2008 · 230 citations

, , +16

Overlap of Opinion Leadership across Consumer Product Categories

Charles W. King, John O. Summers · Journal of Marketing Research · 1970 · 184 citations

, , +7

Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

Xiao Liu, Dokyun Lee, Kannan Srinivasan · Journal of Marketing Research · 2019 · 180 citations

, , +16

A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

Peter S. Fader, Leonard M. Lodish · Journal of Marketing · 1990 · 134 citations

, , +14

1–5 of 31

Authors

73

  1. TI
    Tsukasa Ishigaki

    National Institute of Advanced Industrial Science and Technology, Japan

    3 publications · 46 citations

    3

    h-index

  2. TT
    Takeshi Takenaka

    National Institute of Advanced Industrial Science and Technology, Japan

    3 publications · 46 citations

    3

    h-index

  3. YM
    Yoichi Motomura

    National Institute of Advanced Industrial Science and Technology, Japan

    3 publications · 46 citations

    3

    h-index

  4. CW
    Charles W. King

    ABS Consulting (United States), United States

    2 publications · 520 citations

    2

    h-index

  5. JO
    John O. Summers

    Indiana University, United States

    2 publications · 520 citations

    2

    h-index

1–5 of 73

Institutions

35

  1. National Institute of Advanced Industrial Science and Technology

    Tsukuba, Japan

    3 h-index

    8 publications

    119 citations

  2. Western University

    London, Canada

    2 h-index

    2 publications

    134 citations

  3. Boston University

    Boston, United States

    2 h-index

    2 publications

    134 citations

  4. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    4 publications

    366 citations

  5. KU Leuven

    Leuven, Belgium

    2 h-index

    4 publications

    380 citations

  6. Massachusetts Institute of Technology

    Cambridge, United States

    2 h-index

    2 publications

    134 citations

  7. New York University

    New York, United States

    2 h-index

    2 publications

    273 citations

  8. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    3 publications

    453 citations

1–8 of 35

Venues

  1. Journal of Marketing

    JM · 4 publications · 317 citations

    4

    h-index

  2. Journal of Marketing Research

    3 publications · 700 citations

    3

    h-index

  3. ACR North American Advances

    2 publications · 35 citations

    2

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 14 citations

    2

    h-index

  5. Journal of Retailing

    2 publications · 77 citations

    2

    h-index

1–5