Category Planning Processes

Category Planning Processes is a strategic retail management framework that systematically organizes product categories as individual business units through data-driven decision-making, performance measurement, and cross-functional collaboration to optimize assortment, pricing, promotion, and shelf-space allocation within a retailer’s merchandising strategy.

28

Publications

1.5K

Citations

64

Authors

34

Institutions

Publications per year

2017–2026

1

Authors

64

  1. RK
    Riikka Kaipia

    Aalto University, Finland

    2 publications · 236 citations

    2

    h-index

  2. TG
    Thomas Gruen

    University of New Hampshire, United States

    2 publications · 235 citations

    2

    h-index

  3. JD
    Jake D. Hoskins

    University of Utah, United States

    1 publications · 25 citations

    1

    h-index

  4. ZC
    Zhilong Chen

    PLA Army Engineering University, China

    1 publications · 41 citations

    1

    h-index

  5. TC
    Thomas C. A. Tochtermann

    1 publications · 12 citations

    1

    h-index

1–5 of 64

Venues

  1. Decision Support Systems

    2 publications · 56 citations

    2

    h-index

  2. 2

    h-index

  3. Journal of Purchasing and Supply Management

    2 publications · 93 citations

    2

    h-index

  4. Journal of Retailing

    2 publications · 192 citations

    2

    h-index

  5. Marketing Science

    2 publications · 78 citations

    2

    h-index

1–5