Decision Criteria Used in Buying Different Categories of Products - Concepedia

Concepedia

Publication | Closed Access

Decision Criteria Used in Buying Different Categories of Products

123

Citations

4

References

1982

Year

Donald R. Lehmann, John O’Shaughnessy

Journal of Purchasing and Materials Management

MarketingDecision CriteriaChoice ModelManagementConsumer ResearchBusinessMultiple-criteria Decision AnalysisDecision ScienceDecision TheoryConsumer Choice

References

	Year	Citations

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