Industrial Marketing Management · 1973 · 28 citations · 1 references
Social SciencesBusiness EconomicsEconomicsIndustrial OrganizationIndustrial Source RegulationIndustry AnalysisSource Population SelectionIndustrial Emissions SourcesSource Selection
1
What Motivates Business Buyers
Reavis Cox, Delbert J. Duncan · Journal of Marketing · 1940 · 12 citations
Management, Supply Chain Management, Relationship Marketing +5