Buying Decision Process

Buying Decision Process is a structured sequence of stages that an organization follows to evaluate and select suppliers and products, distinguished from individual consumer decision processes by its emphasis on rational criteria, multiple stakeholders, and formalized procedures within organizational purchasing contexts.

600

Publications

37.6K

Citations

1.3K

Authors

625

Institutions

Publications per year

2017–2026

179

Variants

Organizational Buying Process

Authors

1.3K

  1. AG
    Arch G. Woodside

    Boston College, United States

    8 publications · 390 citations

    8

    h-index

  2. RE
    Robert E. Spekman

    University of Virginia, United States

    6 publications · 760 citations

    6

    h-index

  3. SJ
    Socrates J. Moschuris

    University of Piraeus, Greece

    5 publications · 144 citations

    5

    h-index

  4. MD
    Michele D. Bunn

    University of Alabama, United States

    5 publications · 550 citations

    5

    h-index

  5. WJ
    Wesley J. Johnston

    Georgia State University, United States

    4 publications · 697 citations

    4

    h-index

1–5 of 1.3K

Venues

  1. Journal of Marketing

    JM · 23 publications · 4.8K citations

    21

    h-index

  2. Journal of Marketing Research

    22 publications · 1.8K citations

    20

    h-index

  3. Industrial Marketing Management

    22 publications · 1.1K citations

    20

    h-index

  4. Journal of Business and Industrial Marketing

    22 publications · 863 citations

    18

    h-index

  5. European Journal of Marketing

    EJM · 9 publications · 629 citations

    9

    h-index

1–5