Concepedia

Value-based Category Decisions

Value-Based Category Decisions is a strategic framework within category profitability management that prioritizes resource allocation and product assortment choices based on the relative economic value delivered to both consumers and the organization, distinguishing it from cost- or volume-driven category management approaches.

14

Publications

1.1K

Citations

26

Authors

19

Institutions

Publications per year

2017–2026

0

Parents

Publications

14

Making the ineffable explicit: estimating the information employed for face classifications

M. C. Mangini, Irving Biederman · Cognitive Science · 2004 · 170 citations · Full text

, , +17

Making the ineffable explicit: estimating the information employed for face classifications

M. C. Mangini, Irving Biederman · Cognitive Science · 2004 · 144 citations

, , +17

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

Katia Campo, Els Breugelmans · Journal of Interactive Marketing · 2015 · 134 citations · Full text

, , +17

Decision Criteria Used in Buying Different Categories of Products

Donald R. Lehmann, John O’Shaughnessy · Journal of Purchasing and Materials Management · 1982 · 123 citations

, , +13

The Role of Internal Reference Points in the Category Purchase Decision

David Bell, Randolph E. Bucklin · Journal of Consumer Research · 1999 · 120 citations

, , +15

1–5 of 14

Authors

26

  1. DR
    Donald R. Lehmann

    Columbia University, United States

    2 publications · 149 citations

    2

    h-index

  2. MC
    M. C. Mangini

    University of Southern California, United States

    2 publications · 314 citations

    2

    h-index

  3. PK
    Praveen K. Kopalle

    Dartmouth College, United States

    2 publications · 64 citations

    2

    h-index

  4. AK
    Aradhna Krishna

    University of Michigan, United States

    2 publications · 64 citations

    2

    h-index

  5. JM
    Joseph M. Hall

    Dartmouth College, United States

    2 publications · 64 citations

    2

    h-index

1–5 of 26

Institutions

19

  1. University of Michigan

    Ann Arbor, United States

    2 h-index

    2 publications

    64 citations

  2. University of Southern California

    Los Angeles, United States

    2 h-index

    4 publications

    628 citations

  3. Columbia University

    New York, United States

    2 h-index

    3 publications

    195 citations

  4. Dartmouth College

    Hanover, United States

    2 h-index

    3 publications

    117 citations

  5. Massachusetts Institute of Technology

    Cambridge, United States

    1 h-index

    2 publications

    340 citations

  6. NHL University of Applied Sciences

    Leeuwarden, Netherlands

    1 h-index

    2 publications

    64 citations

  7. The University of Texas at Austin

    Austin, United States

    1 h-index

    1 publications

    31 citations

  8. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    2 publications

    240 citations

1–8 of 19

Venues

  1. Journal of Marketing Research

    2 publications · 48 citations

    2

    h-index

  2. Cognitive Science

    2 publications · 314 citations

    2

    h-index

  3. Marketing Science

    2 publications · 145 citations

    2

    h-index

  4. Journal of Purchasing and Materials Management

    1 publications · 123 citations

    1

    h-index

  5. 1

    h-index

1–5