Concepedia

John O’Shaughnessy

JO

25

Publications

2.3K

Citations

19

H-Index

1964

Active since

Affiliations

Columbia University(Current)

University of Cambridge

The University of Texas at Arlington

Queen Mary University of London

Keele University

John O’Shaughnessy is an author at Columbia University specializing in business, marketing, and management.

Top concepts

BusinessManagementMarketingConsumer ResearchMarketing InsightsConsumer CultureConsumer BehaviorBrandingConsumer Decision MakingAdvertising

Publications per year

1964–2015

25

Publications

25

Difference in Attribute Importance for Different Industrial Products

Donald R. Lehmann, John O’Shaughnessy · Journal of Marketing · 1974 · 319 citations

Choice Criteria, Industrial Engineering, Consumer Research +20

Treating the Nation as a Brand: Some Neglected Issues

John O’Shaughnessy, Nicholas O’Shaughnessy · Journal of Macromarketing · 2000 · 306 citations

Nationalism, Brand Strategy, Consumer Research +23

Marketing, the consumer society and hedonism

John O’Shaughnessy, Nicholas O’Shaughnessy · European Journal of Marketing · 2002 · 303 citations

Culture, Advertising, Consumer Culture +11

The role of emotion in advertising

Morris B. Holbrook, John O’Shaughnessy · Psychology and Marketing · 1984 · 293 citations

Customer Satisfaction, Advertising, Affective Design +15

Difference in Attribute Importance for Different Industrial Products

Donald R. Lehmann, John O’Shaughnessy · Journal of Marketing · 1974 · 202 citations

Productivity, Industrial Design, Attribute Importance +6

Rows per page

1–5 of 25