John O’Shaughnessy

Author

John O’Shaughnessy

Columbia University

Also Known As

John J. O'Shaughnessy, John O'Shaughnessy, John O'shaughnessy, John O’Shaughnessy, John O’shaughnessy

132

Publications

2.7K

Citations

H-Index

110

Concepts

All Affiliations

Columbia University University of Cambridge The University of Texas at Arlington Queen Mary University of London Keele University

About

John O’Shaughnessy is an author at Columbia University specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	16	19	1.8K
2	Management	15	19	1.9K
3	Arts	2	2	336
4	Education	2	2	39
5	Medicine	1	1	60

John O’Shaughnessy

Publications

2.3K

Citations

H-Index

Page 1

	Year	Citations
Difference in Attribute Importance for Different Industrial Products Donald R. Lehmann, John O’Shaughnessy Journal of Marketing Choice CriteriaIndustrial EngineeringConsumer ResearchCompetitive OfferingsUnited Kingdom	1974	319
Treating the Nation as a Brand: Some Neglected Issues John O’Shaughnessy, Nicholas O’Shaughnessy Journal of Macromarketing NationalismBrand StrategyConsumer ResearchPopular CultureOverall Attractiveness	2000	306
Marketing, the consumer society and hedonism John O’Shaughnessy, Nicholas O’Shaughnessy European Journal of Marketing CultureAdvertisingConsumer CultureConsumer MarketingConsumer Study	2002	303
The role of emotion in advertising Morris B. Holbrook, John O’Shaughnessy Psychology and Marketing Customer SatisfactionAdvertisingAffective DesignInteractive MarketingTargeted Advertising	1984	293
Difference in Attribute Importance for Different Industrial Products Donald R. Lehmann, John O’Shaughnessy Journal of Marketing ProductivityIndustrial DesignAttribute ImportanceProduction TechnologyIndustrial Engineering	1974	202
On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior Morris B. Holbrook, John O’Shaughnessy Journal of Consumer Research Customer SatisfactionConsumer EconomicsConsumer MotivationConsumer StudyConsumer Research	1988	160
Decision Criteria Used in Buying Different Categories of Products Donald R. Lehmann, John O’Shaughnessy Journal of Purchasing and Materials Management MarketingDecision CriteriaChoice ModelManagementConsumer Research	1982	123
The service‐dominant perspective: a backward step? John O’Shaughnessy, Nicholas O’Shaughnessy European Journal of Marketing Digital MarketingServices ManagementBrand StrategyService PerspectiveBackward Step	2009	69
Marketing Concept and Customer Orientation Roger Dickinson, Anthony F. Herbst, John O’Shaughnessy European Journal of Marketing Customer ExperienceMarket FlowCustomer OrientationManagementConsumer Research	1986	61
What Lessons do Coming Out as Gay Men or Lesbians have for People Stigmatized by Mental Illness? Patrick W. Corrigan, Jonathon E. Larson, Julie B. Hautamaki, Community Mental Health Journal StigmatizationHomosexualityQueer TheoryMental HealthMental Illness	2009	60

Page 1