Nicholas O’Shaughnessy

Treating the Nation as a Brand: Some Neglected Issues

John O’Shaughnessy, Nicholas O’Shaughnessy · Journal of Macromarketing · 2000 · 307 citations

Business, Marketing, Marketing Management +16

Marketing, the consumer society and hedonism

John O’Shaughnessy, Nicholas O’Shaughnessy · European Journal of Marketing · 2002 · 305 citations

Business, Marketing, Marketing Management +13

The marketing of political marketing

Nicholas O’Shaughnessy · European Journal of Marketing · 2001 · 175 citations

Business, Marketing, Political Science +6

Theory and Concept Development in Political Marketing

Stephan C. Henneberg, Nicholas O’Shaughnessy · Journal of Political Marketing · 2007 · 87 citations · Full text

Business, Marketing, Marketing Management +7

The service‐dominant perspective: a backward step?

John O’Shaughnessy, Nicholas O’Shaughnessy · European Journal of Marketing · 2009 · 69 citations

Business, Marketing, Marketing Management +6