Nicholas O’Shaughnessy

Author

Also Known As

N. J. O’Shaughnessy, N.J. O′Shaughnessy, NICHOLAS J. O'SHAUGHNESSY, Nicholas J O’Shaughnessy, Nicholas J. O'Shaughnessy, Nicholas J. O'shaughnessy, Nicholas J. O’Shaughnessy, Nicholas Jackson O'Shaughnessy, Nicholas Jackson O’Shaughnessy, Nicholas O'Shaughnessy

124

Publications

2.6K

Citations

H-Index

104

Concepts

All Affiliations

Queen Mary University of London Cranfield University University of Cambridge Keele University Columbia University

About

Nicholas O’Shaughnessy is an author at Queen Mary University of London specializing in marketing, management, and political science.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	10	11	639
2	Business	9	9	885
3	Language Studies	3	3	115
4	Humanities	2	2	53
5	Engineering	1	1	60

Nicholas O’Shaughnessy

Publications

1.8K

Citations

H-Index

Page 1

	Year	Citations
Treating the Nation as a Brand: Some Neglected Issues John O’Shaughnessy, Nicholas O’Shaughnessy Journal of Macromarketing NationalismBrand StrategyConsumer ResearchPopular CultureOverall Attractiveness	2000	306
Marketing, the consumer society and hedonism John O’Shaughnessy, Nicholas O’Shaughnessy European Journal of Marketing CultureAdvertisingConsumer CultureConsumer MarketingConsumer Study	2002	303
The marketing of political marketing Nicholas O’Shaughnessy European Journal of Marketing Public OpinionPolitical BehaviorNews ManagementBusiness ContextJournalism	2001	172
Theory and Concept Development in Political Marketing Stephan C. Henneberg, Nicholas O’Shaughnessy Journal of Political Marketing ManagementMarketing CommunicationMarketing TheoryPolitical BehaviorGlobal Marketing	2007	85
The service‐dominant perspective: a backward step? John O’Shaughnessy, Nicholas O’Shaughnessy European Journal of Marketing Digital MarketingServices ManagementBrand StrategyService PerspectiveBackward Step	2009	69
Political Relationship Marketing: some macro/micro thoughts Stephan C. Henneberg, Nicholas O’Shaughnessy Journal of Marketing Management	2009	69
Social propaganda and social marketing: a critical difference? Nicholas O’Shaughnessy European Journal of Marketing AdvertisingConventional Political ParticipationManagementSocial MarketingMarketing Communication	1996	65
Political marketing management and theories of democracy Stephan C. Henneberg, Margaret Scammell, Nicholas O’Shaughnessy Marketing Theory DemocracyManagementBusinessMarketing CommunicationCompetitive Elitism	2009	64
Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers Passent Tantawi, Nicholas O’Shaughnessy, Khaled AbdelRahman Gad, Contemporary Management Research Sustainable ConsumptionGreen MarketingEngineeringSustainable DevelopmentConsumer Research	2009	60
Selling Hitler: propaganda and the Nazi brand Nicholas O’Shaughnessy Journal of Public Affairs German Public OpinionConsumer ResearchBrand StrategyPopular CultureMedia Studies	2009	59

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