Concepedia

Category Strategy Development

Category Strategy Development is a strategic management framework that systematically integrates market analysis, supplier evaluation, and procurement objectives to formulate a cohesive approach for managing a specific category of goods or services within an organizational context.

6

Publications

256

Citations

12

Authors

5

Institutions

Publications per year

2017–2026

0

Parents

Publications

6

Beyond Prototypes: Drivers of Market Categorization in Functional Foods and Nanotechnology

Nina Granqvist, Tiina Ritvala · Journal of Management Studies · 2015 · 73 citations · Full text

, , +16

Sourcing portfolio analysis and power positioning: towards a “paradigm shift” in category management and strategic sourcing

Andrew Cox · Supply Chain Management An International Journal · 2015 · 51 citations

, , +16

From commodity marketing to category management: insights from the Waitrose category leadership program in fresh produce

Michael O’Keeffe, Andrew Fearne · Supply Chain Management An International Journal · 2002 · 45 citations

, , +17

An exploratory analysis of the relationship between purchase category strategies and supply base structure

Melek Akın Ateş, Finn Wynstra, Erik M. van Raaij · Journal of Purchasing and Supply Management · 2015 · 34 citations · Full text

, , +9

Why It Pays to Be a Category Creator

Eddie Yoon, Linda Deeken · Harvard business review · 2013 · 33 citations

, , +17

1–5 of 6

Authors

12

  1. EM
    Erik M. van Raaij

    Erasmus University Rotterdam, Netherlands

    1 publications · 34 citations

    1

    h-index

  2. TR
    Tiina Ritvala

    Aalto University, Finland

    1 publications · 73 citations

    1

    h-index

  3. SV
    Sofia Vallila‐Rohter

    MGH Institute of Health Professions, United States

    1 publications · 20 citations

    1

    h-index

  4. MA
    Melek Akın Ateş

    Erasmus University Rotterdam, Netherlands

    1 publications · 34 citations

    1

    h-index

  5. LD
    Linda Deeken

    1 publications · 33 citations

    1

    h-index

1–5 of 12

Institutions

5

  1. Boston University

    Boston, United States

    1 h-index

    2 publications

    40 citations

  2. Google (United States)

    Mountain View, United States

    1 h-index

    2 publications

    40 citations

  3. Aalto University

    Espoo, Finland

    1 h-index

    2 publications

    146 citations

  4. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    1 h-index

    3 publications

    102 citations

  5. Medical Prescription Services

    Stratford-upon-Avon, United Kingdom

    1 h-index

    1 publications

    51 citations

1–5 of 5

Venues

  1. 2

    h-index

  2. Harvard business review

    HBR · 1 publications · 33 citations

    1

    h-index

  3. Journal of Management Studies

    1 publications · 73 citations

    1

    h-index

  4. Journal of Speech Language and Hearing Research

    JSLHR · 1 publications · 20 citations

    1

    h-index

  5. Journal of Purchasing and Supply Management

    1 publications · 34 citations

    1

    h-index

1–5